Jeff Butler

Jeff has over 30 years of experience in guiding clients through transformation and has been exclusively focused on Strategy Execution as a practice since 2005. His strong suit is bringing practical approaches to complex changes, compassionate candor into challenging situations, and partnering with client teams in a way that brings out their full potential.

Jeff’s expertise spans the lifecycle of strategic change – from strategy clarification to design and implementation, orchestration of alignment and commitment, establishing governance and oversight, developing effective client sponsors and change agents, and sustaining results in the “new normal” of the future state. He has extensive expertise in assessing in-flight changes for risks and prognosis for success, and in developing plans for transformation that deliver the fundamental purpose of the change, rather than merely installing solutions.

Jeff’s industry experience spans pharmaceuticals, biotechnology, healthcare systems, banking, insurance, retail, grocery, consumer products, and not-for-profit. Jeff has led strategy execution efforts for transformations that range from business model changes, major strategy shifts, customer experience, major technology replacements, integration of acquisitions, and process/performance improvement.

Prior to joining the Crossing Point team, Jeff served as the People Practice leader for Conner Partners, a Strategy Execution firm founded by Daryl Conner. Jeff was also a Principal and National Staffing Director for Kurt Salmon Associates, the leading consultancy in the retail and soft goods industry.